Branding Guidelines – Oscar and Oliver Lifestyle

BFCM IS COMING!! NOVEMBER 29 TO DECEMBER 2

Branding Guidelines

Welcome to our hub for partner guidelines and assets. We want to make it easy for you to integrate Oscar and Oliver Lifestyle's Brand in yours while respecting our brand and legal/licensing restrictions.

Our Logo

We are very proud of our logo, and we require that you follow these guidelines to ensure it always looks its best. Our logo is the combination of a simple and modern wordmark with the icon.

Icon

In cases when the Oscar and Oliver brand has already been established we simply use the icon on its own. While the icon can exist without the wordmark, the wordmark should never exist without the icon.

 

O&O Logo_mainInvert_transparent_logo

The Oscar and Oliver Lifestyle Black & Red logo, pictured top left, is our primary logo colourway, and it should only be used with, White, and non-duotoned photography.

Please note: The Oliver Lifestyle White & Red logo should only be used on a black backgrounds, for any other background you should use a monochrome logo.

Logo Misuse

It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Its orientation, colour and composition should remain as indicated in this document — there are no exceptions.

Our Colours

Oscar and Oliver Lifestyle's palette has always been black, red & white, and that won’t change. While embracing a much more colourful language in our brand communications, our resting palette, used primarily used.

Red

#FF0000
R255 G0 B0
C0 M99 Y100 K0

White

#FFFFFF
R255 G255 B255
C0 M0 Y0 K0

Black

#191414
R25 G20 B20
C0 M0 Y0 K100

Thank You!

If you are having trouble with anything in this guide, you are missing brand elements, or you are unsure if your communication best represents the Oscar and Oliver Lifestyle brand, please contact the Oscar and Oliver design team at hi@oscarandoliver.com.au